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Independence

No commissions. No reseller margins. No partner incentives.

Most "IT consultants" in Australia earn margin on the licences and products they recommend. I don't. My only income is what my clients pay me directly — which is exactly what makes the advice worth paying for.


In practice

What that means in practice

  • I don't resell Microsoft.

    I'm not on the Microsoft Partner tier. I recommend Microsoft tools when they're the right fit — and for most Australian SMBs they often are — but I earn nothing from the recommendation.

  • I don't resell anyone else either.

    No AWS partner status, no Google partner status, no cybersecurity vendor's affiliate programme. If I recommend Claude over Copilot, or Fastmail over Outlook, or the free tier of anything over the paid tier of anything, it's because it's right for you.

  • I can tell you to spend less.

    The single clearest signal you're getting biased advice is a consultant who never says "you're paying for too much". I say it often, because it's often true.

  • I have no software of my own to sell.

    No proprietary platform, no in-house tool you'd become dependent on. I use widely-available, well-supported tools that another consultant could pick up if I got hit by a bus.


Honesty

Where I might have a bias (in the interest of honesty)

  • I know Microsoft best.

    After seven years in the ecosystem, I default to Microsoft 365 for productivity and Azure for infrastructure when it fits. That's competence, not commission — but it is a bias, and where the honest answer is "the right tool is somewhere else," I'll say so.

  • I prefer certain AI models.

    I currently reach for Anthropic Claude first for reasoning-heavy work and OpenAI's models for some specific tasks. Not because anyone pays me — they don't — but because that's where the current evidence points. If the evidence moves, I move.


The commitment

The commitment

If you ever discover I've steered you toward a tool because it benefited me and not you, you have a written promise here that I'll refund the engagement in full. It has never happened. If it ever does, that's the fix.