Independence
No commissions. No reseller margins. No partner incentives.
Most "IT consultants" in Australia earn margin on the licences and products they recommend. I don't. My only income is what my clients pay me directly — which is exactly what makes the advice worth paying for.
In practice
What that means in practice
I don't resell Microsoft.
I'm not on the Microsoft Partner tier. I recommend Microsoft tools when they're the right fit — and for most Australian SMBs they often are — but I earn nothing from the recommendation.
I don't resell anyone else either.
No AWS partner status, no Google partner status, no cybersecurity vendor's affiliate programme. If I recommend Claude over Copilot, or Fastmail over Outlook, or the free tier of anything over the paid tier of anything, it's because it's right for you.
I can tell you to spend less.
The single clearest signal you're getting biased advice is a consultant who never says "you're paying for too much". I say it often, because it's often true.
I have no software of my own to sell.
No proprietary platform, no in-house tool you'd become dependent on. I use widely-available, well-supported tools that another consultant could pick up if I got hit by a bus.
Honesty
Where I might have a bias (in the interest of honesty)
I know Microsoft best.
After seven years in the ecosystem, I default to Microsoft 365 for productivity and Azure for infrastructure when it fits. That's competence, not commission — but it is a bias, and where the honest answer is "the right tool is somewhere else," I'll say so.
I prefer certain AI models.
I currently reach for Anthropic Claude first for reasoning-heavy work and OpenAI's models for some specific tasks. Not because anyone pays me — they don't — but because that's where the current evidence points. If the evidence moves, I move.
The commitment
The commitment
If you ever discover I've steered you toward a tool because it benefited me and not you, you have a written promise here that I'll refund the engagement in full. It has never happened. If it ever does, that's the fix.